Pricing
Simple, predictable, sized for actual agencies.
30-day free trial. No card. No procurement project.
Branch
For single-office agencies leaving the spreadsheet behind.
$127/mo
$102/mo
Save $305/yr (20% off)
Manager approval workflow Branch SME
For 2-5 branch independents running serious performance reviews.
$318/mo
$254/mo
Save $762/yr (20% off)
Everything in Branch, plus:
Most popularBranch Org
For 6-10 branch operators where AI and advanced analysis pay back fast.
$635/mo
$508/mo
Save $1,524/yr (20% off)
Everything in Branch SME, plus:
Anomaly detection (fall-through, drift, underperformance) Enterprise
For agency groups with 11+ branches and 100+ people.
Everything in Branch Org, plus:
Multi-office residency — one person across branches Premium support and onboarding ROI in real terms
Average estate-agency fee per exchange: ~$5,000.
Here’s what each tier looks like against that.
Branch
$9.90/ negotiator / mo
$1,188 / year
Less than a quarter of one deal pays for the year.
Group
$2.99/ negotiator / mo
$3,588 / year
One extra exchange across the team pays for the year — with change.
If hudall surfaces one extra exchange a quarter across your team, payback is 3–16× on either priced plan.
Annual plans billed upfront. Prices shown in your local currency at today’s FX. Billed in GBP.
Frequently asked questions