About hudall

hudall is built by two business decision engineers — an astrophysicist and quant finance engineer who loves sales and the systems that turn messy data into decisions that move money, paired with a B2B SaaS operator. We keep our names off the website on purpose: the work is about your team's live leaderboard, not us.

We serve three primary markets: the United Kingdom, Australia, and the United States. hudall rolls every agent and every branch into one live leaderboard — one live picture for branch managers and HQ across every office and every brand. Every day, every week, every month. The product is live, all the time.

hudall is operated by Formuly Pty Ltd. We're funded by the work, not by ads or by selling your data. We never sell your data. We never use it for advertising.