Built for independent estate agencies

Every agent.
Every branch.
One live scoreboard.

Stop chasing end-of-week spreadsheets, switch to live AI-powered intelligence. Agents update on mobile across Selling, Listing, Letting and any other service group you need to monitor — branch managers approve so HQ has up-to-date visibility of performance vs targets.

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Built on SOC 2 Type II + GDPR-compliant infrastructure.

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The transparency win

Branch managers and HQ get one live picture — all the time.

Right now, your weekly actuals live in different heads, different spreadsheets and different branch dashboards. Nobody at HQ sees the same number at the same moment.

hudall fixes that. The team commits the week’s numbers on the move. Branch managers approve. From the moment they save, branch managers and HQ see:

  • Who's updated this week, who hasn't
  • Where every branch sits, live, against target
  • How the team is tracking — by agent, by branch, by metric
  • Which numbers shifted overnight, and which agent moved them

One live picture. Every branch. Every brand. No spreadsheet handoff at the end of the week.

Features

Built around how branched teams actually work.

What you get on every plan.

  • See who's updated their data.

    Branch managers see, at a glance, who's submitted for the week and who hasn't. One-tap nudge from the same screen. HQ sees the same picture across every branch.

  • Send firm-wide messages.

    HQ broadcasts to the whole company, a single branch, or a specific role. In-app and by email. Announcements, reminders, kudos — one place, one audit trail.

  • Mobile for agents. Browser for the office.

    Negotiators update on the fly from their phone — sixty seconds on the way back from a viewing. HQ and branch managers run business performance and admin from any desktop browser, anywhere.

  • Easy setup via data upload.

    Drop your spreadsheet. Three sheets — branches, people, targets. Live in minutes. No data project, no integration build, no procurement.

  • Export everything.

    Your data is yours. CSV on every plan, API on Network. Ready for your finance team, your BI tool, your accountant — whatever you already run alongside.

  • Same KPIs, every branch.

    Configured once. Composite metrics, weighted scores, branch-level overrides where you need them. No per-branch chaos.

Right now

This is your live picture.

Real metrics. Real currency. No “score 94” maths your team can’t explain.

League · Week 17 · YTD

All branches

Live
#NegotiatorFeesWoW
01Sophie Hartwell£142,400↑ £18k
02James Okafor£128,900↑ £11k
03Amelia Tan£104,200↓ £6k
04Tom Brennan£91,800↑ £9k
05Priya Sharma£84,600↑ £2k
06Daniel Ortiz£78,400↓ £3k

The KPI library

Every KPI a successful estate agency is always chasing.

Out of the box. Toggle on what you measure. Ignore the rest.

Sales

your metrics

Pick your metrics, or simply create your own.

Viewings · Sales · Fees · Mortgages · Boards · whatever you need.

Lettings

11 metrics

  • Move-ins
  • Renewals
  • Renewal rate
  • Void days
  • Rent under management
  • Arrears recovered
  • Inspections completed
  • Applicants registered
  • Viewings
  • Offers
  • Tenancy fees agreed

Property management

04 metrics

  • Maintenance jobs closed
  • SLA hit rate
  • Compliance certificates current
  • Landlord churn

Custom

unlimited

Build your own. Weighted composites. Branch-level overrides. Sales and lettings rolled up.

Onboarding

Easy onboarding.

Configure your team and targets online — or bulk-upload. Built to get you up and running in minutes.

01Online

Configure in the dashboard.

Add your branches. Add your team. Set targets per metric, per office, per period. Weekly or monthly targets. Edit anything, anytime. Live the moment you save.

02Bulk upload

Drop your spreadsheet.

Three sheets — branches, people, targets. Copy from whatever you already keep them in. Imported in seconds.

No data project. No integration build. No procurement. Up and running in minutes.

How it rolls up

Every agent, every branch manager, one live leaderboard.

The hardest user in your business is the negotiator at 5pm Friday. We built for them — and rolled their numbers up to here.

20

Agents

Each commits four numbers — sixty seconds, on their phone.

04

Branch managers

One-tap approve. Audit-logged. Done before dinner.

01

HQ

Live leaderboard. Every office, every negotiator, every metric.

Progressive web app. Works on every phone, every browser. No app store. No download. No install.

One layer above

The roll-up your CRMs can’t do.

One brand or six. One branch or twenty. Your team commits the week’s numbers from wherever they already keep them — hudall rolls everything up into one live leaderboard.

hudall isn’t a CRM and doesn’t connect to one. Keep whatever you already use.

Developed by

Built by people who understand how to drive team performance through visibility.

hudall has been developed by business decision engineers with a love of sales and teamwork — an astrophysicist, a global sales leader, and a quant finance engineer who love delivering systems that turn messy data into decisions that move money. Working alongside senior real-estate leaders, we know what makes teams tick, the pain points of measuring performance honestly, and why a live leaderboard lifts the whole room.

All overlaid with AI power that agencies want to integrate without a big onboarding program.

Pricing

From 21¢ per person, per day.

Pricing scales with your growth. Equivalent to 34¢ per person per day at the smallest tier on annual billing (20% off), dropping to 21¢ at scale with AI and advanced performance analysis included. Tiers, limits, and the AI features live on the pricing page.

Enterprise customers

Sign up before 31/12/26 and enjoy a 3-year price lock for annual contracts. Less admin + cost certainty.

Annual sign-ups

Pay for 12 months in advance and benefit from a 20% discount — less admin + less cost.

First month free

Sign up and get the first month for free. Cancel any time before then — all data deleted, no strings attached.

See the full pricing →

What we sell

We don’t sell magic. We sell three specific things.

01

Leaderboards on your metrics.

Set the KPIs that actually matter to your business — sales, lettings, or both. Live, weighted, ranked across every branch and brand. Not preset templates. Yours.

02

Live team communications.

Numbers come in from the team’s phones in sixty seconds. Branch managers approve in one tap. Messages flow back from HQ. The data conversation lives where the team already is.

03

Business intelligence.

Anomaly detection, conversion drift, branch benchmarking — your numbers against your numbers. Not industry averages. AI on top of the data your team commits each week.

That’s it. Three things that work, not twenty things that demo well.

Custom leaderboards and team communications come in every plan. Business intelligence on Group and above.

FAQ

The questions buyers ask in the demo.

Who’s behind hudall?
Astrophysicists, quants, systems architects and AI engineers who’ve spent careers turning messy data into decisions that move money. Working alongside senior leaders inside one of the world’s leading estate agencies, we designed the league-table framework now in use there — and productised it. We understand what makes teams tick, what shifts behaviour, and how to motivate the people who actually move the numbers.
Can branch managers see who’s updated their data?
Yes. Branch managers see, at a glance, who’s submitted for the week and who hasn’t. One-tap nudge from the same screen. HQ sees the same picture across every branch — no more chasing on Slack and email to find out where the numbers are.
Can HQ send messages to the whole company?
Yes. Broadcast to the whole company, a single branch, or a specific role. In-app and by email. Every announcement, every reminder, every kudos — one place, audit-logged.
Does it work on phones and on a laptop?
Yes. Negotiators update from their phone in sixty seconds — on the way back from a viewing, before the next appointment. Branch managers and HQ run business performance and admin from any desktop browser, anywhere. Progressive web app — no app store, no install.
Can we export our data?
Yes. Your data is yours. CSV on every plan, API on Network. Ready for your finance team, your BI tool, your accountant — whatever you already run alongside.
How long does setup take?
Minutes. Drop your spreadsheet — branches, people, targets. Or set it up online: add branches, add the team, set targets per metric per office. Live the moment you save. No data project, no integration build, no procurement.
Does hudall connect to our CRM?
No. hudall doesn’t plug into Reapit, Alto, Street or anything else. Your team enters the week’s numbers themselves — they can pull them from whichever CRM, spreadsheet or whiteboard each branch happens to use. Branches on different systems is fine. hudall sits above the lot.
Will our negotiators actually use it?
The weekly flow is sixty seconds on a phone. If your team can’t manage that, your problem isn’t software.
Do you do sales gamification, leaderboards on TVs, AI coach?
We do live leaderboards, branch and negotiator ranking, and anomaly-detection signals built for senior leaders. We don’t do TV showpieces or AI coach personas. If that’s what you want, look at Spinify.
Cancellation?
Monthly rolling. No lock-in. Cancel from the dashboard. Keep your CSVs.

Frequently asked questions

Last word

If you don’t measure it, you can’t change it. If you can’t see it, you don’t measure it.

Start your 30-day trialBook 20 minutes with the team

No card. No procurement project. Live the moment you save.